We’ve all been there. When you’re in the thick of things, and it seems like nothing is working, it’s hard to step back. Though, that’s essential during busy and slow times to grow as a designer. Let us help – Read More


I recently had the honor to interview one of the industry’s most well known floral e-publishers, J Schwanke of uBloom.com. What he tells me could very well be the insights that make or break florists this fall wedding season and Read More


Reinventing Retail Floral Design

AIFD, Design
Michael Lyons / August 6, 2014

We’re trying something new that we thought you’d like. A video series featuring some top designers you’ve mentioned. We’re still testing this technology, so please leave a comment and tell us what you think and which other top designers you’d like to Read More


Guest article by Bruce Wright, Editor of Flowers& Magazine: If you are a high-end floral designer, and especially if you are a wedding and event specialist, it’s a given that you are selling, not just a beautiful product, but also impeccable Read More