Flower arranging has come along way since its inception. In Japan, they call the art ‘Ikebana’ which means, “living flowers.” While in China, they call it ‘Kado’ meaning “The Way of Flowers,” which began in their country over 2,300 years ago. Read More

Ah, we meet again for another spectacular wedding season! You’ve surely began feeling the rush of brides-to-be flying through your doors, ready for their consultations. Stay tuned because this wedding season series will focus on what you can do to make Read More

Maybe you can take your pumpkin and make it a into a vase? How about some red pacquiao peppers mashed into your personal design style?  Whether these designs are for sale in your shop or just using them as decor, Read More

You’ve heard from us for months now, but do you really know who we are? There’s 3 overriding reasons florists in top markets across the country work with us. It all comes down to our ability to help you stand Read More

The floral business is a seasonal one. Some in the industry are lucky enough to be busy all year round, but sadly, that’s not the case for most. After getting to know hundreds of designers, we’ve gathered a few different Read More

From celebrity floral designers to successful home-town shop owners, the road map to successful floristry is constantly changing.  This Floral-Infographic depicts the steps for all designers to become master designers, both in the shop and at home.  Before we get started Read More

I recently had the honor to interview one of the industry’s most well known floral e-publishers, J Schwanke of uBloom.com. What he tells me could very well be the insights that make or break florists this fall wedding season and Read More

Why Nobody Stops Into Your Flower Shop

Parth Kapadia / August 11, 2014

Increase your foot traffic today. You’re not working in a flower shop are you? How about a floral design space or a floral design studio?  It might work, it might not – just be open to trying new things. There are Read More

Reinventing Retail Floral Design

AIFD, Design
Michael Lyons / August 6, 2014

We’re trying something new that we thought you’d like. A video series featuring some top designers you’ve mentioned. We’re still testing this technology, so please leave a comment and tell us what you think and which other top designers you’d like to Read More

Guest article by Bruce Wright, Editor of Flowers& Magazine: If you are a high-end floral designer, and especially if you are a wedding and event specialist, it’s a given that you are selling, not just a beautiful product, but also impeccable Read More