If you’re a florist, you’re busy. The question is, are you busy designing pieces that gain you recognition as a world-class florist or are you stuck trying to keep the lights on? If you’re either, here’s a way to spend Read More


What keeps your customers from purchasing your floral designs? There are a few barriers between you and your customers. In today’s world, people want convenience. People are shopping from home, calling less, and resorting to their smart phones more than ever. Read More


Have you ever wondered why another shop may see more return customers or are somehow able to charge two to three times as much for similar event work? Last summer alone, I walked into over 100 florists and have seen Read More