If you’re a florist, you’re busy. The question is, are you busy designing pieces that gain you recognition as a world-class florist or are you stuck trying to keep the lights on? If you’re either, here’s a way to spend Read More


Wedding season is over, but Engagement Season is NOW. Over the next few months, men will be getting down on one knee to propose to the women of their dreams. Then, the brides will be able to start what they’ve been Read More


We’ve all been there. When you’re in the thick of things, and it seems like nothing is working, it’s hard to step back. Though, that’s essential during busy and slow times to grow as a designer. Let us help – Read More


Have you ever wondered why another shop may see more return customers or are somehow able to charge two to three times as much for similar event work? Last summer alone, I walked into over 100 florists and have seen Read More


Let’s be real…wouldn’t it be awesome if you could design Kanye’s and Kim’s table arrangements? Eddie Zarastian sure thought so because rap is popular these days… What if you got to sell your design with some of the deepest pockets in Read More


Valentine’s Day is about your flowers being given to a special woman, right? We’d like to flatter ourselves as floral professionals and believe it, but in reality, that’s not the case. You’re not selling FLOWERS on this special day…. You’re Read More


I read the floral gossip sites, but don’t really participate because it seems like a lot of complaining and no action. I hear hoopla about the government passing bills to protect flower prices or organizing hundreds of florists to stand Read More