We’re trying something new that we thought you’d like. A video series featuring some top designers you’ve mentioned. We’re still testing this technology, so please leave a comment and tell us what you think and which other top designers you’d like to hear from!

Volume 1

Reinventing Retail Floral Design Ft. Joe Guggia AIFD

Artificial Design for your Home and Studio Decor

In this video, Joe puts a new and unique spin on every day retail floral design. He walks you through his artificial design and explains how to use some unique materials to be a bit different, with both fresh and dry elements. He also advises on how to stage the product within your shop to get the most money for your work!


Thank you Joe for your knowledge and experience you bring to our followers! Materials are credited to Floral Supply Syndicate (FSS) and Smithers Oasis (Floralife)


What type of experiences have you had with artificial design?

What type of design styles would you like to learn more about?